SEO SOP Knowledge Base
Merlino SEO methodology — 80 topics. Agent API at /api/topics
AI Overview Rewriter — Optimizing Content for Google AI Overviews
Rewrites and restructures content specifically for Google AI Overview citation: direct answer placement, declarative format, citation density, entity declaration, and schema signals that maximize AI Overview inclusion probability.
Article Outranker — Writing Articles That Beat Existing Rankings
Produces SEO articles engineered to outrank specific competitors: SERP analysis, word count calibration, entity gap identification, answer-format optimization, and E-E-A-T signal layering.
Article Rewriter — Existing Content Improvement Pipeline
Pipeline for improving existing articles to outrank their current competition: competitive gap analysis per article, entity enrichment, E-E-A-T signal injection, structural improvements, featured snippet engineering, and quality gate before republication.
B2B AI Search Growth System — Sales, Positioning, and Funnel Assets
Turns AI-search/GEO strategy into client-facing B2B assets: diagnostic audit process, AI citation gap revelation, buyer psychology mapping, proposal structure, pricing anchoring, and 90-day launch sequencing.
Competitor Research and FAQ Extraction
Protocol for analyzing top competitors to extract FAQs and identify content gaps.
Content Freshness Decay Monitor — Ranking Decay Detection and Prevention
Identifies content experiencing ranking decay due to freshness signals: detects position drops correlated with content age, content that needs date-stamped updates, evergreen content losing to newer pages, and provides a refresh protocol to recover decaying rankings.
Content Gap Analysis — Finding Missing Content Opportunities
Identifies content gaps between a site and its top competitors: topic gaps, keyword gaps, format gaps, and PAA gaps. Produces a prioritized list of content opportunities mapped to search intent.
Content Mastery — Agency-Grade Content Production Standards
Comprehensive content production standards: content types, quality gates, voice guidelines, length calibration, NLP ratio, format specifications, and the editorial process from brief to published.
Crawl Budget Optimizer — Patent-Grounded Crawl Efficiency Audit
Audits and optimizes crawl budget using Google's indexing and crawling patents: robots.txt waste, sitemap accuracy, redirect chains, orphan pages, thin content, web decay signals, and crawl scheduling.
Daryl Osborne Local SEO — Schema Cascade and Local Surge
Applies Daryl Osborne's proprietary local SEO methodology: Schema Cascade Effect, DataFeed schema, Local Surge process, Audio/Image/CategoryPage schema types, and multi-entity local optimization.
DataForSEO Keywords API — Volume, CPC, and Competition Data
Uses DataForSEO's Keywords Data endpoints to pull real search volume, CPC, competition scores, historical trends, and keyword suggestions. Batch to 1000 per request at $0.075/task.
DataForSEO LLM Mentions — AI Citation Tracking and Brand Monitoring
Tracks brand and competitor mentions in AI platform responses using DataForSEO's AI Mentions API. Establishes AI visibility baselines, monitors citation share changes, and identifies content gaps causing citation failures.
DataForSEO On-Page API — Technical SEO Audit at Scale
Uses DataForSEO's OnPage API to crawl pages and extract technical SEO data: meta tags, heading structure, word count, load time, schema presence, internal/external links, and 50+ on-page factors.
DataForSEO SERP API — Real-Time Search Result Data
Uses DataForSEO's SERP endpoints to pull real-time organic results, featured snippets, PAA, local packs, knowledge panels, and shopping results for any keyword and location.
Duplicate Content Risk Scanner — Detection and Remediation
Identifies and remediates duplicate content risks: same-page variant URLs, near-duplicate pages, boilerplate content across location pages, scraped or syndicated content issues, and internal cannibalization. Produces canonicalization strategy and remediation priority list.
E-E-A-T Analyzer — Dimensional Scoring and Gap Analysis
Scores content 1-10 per E-E-A-T dimension (Experience, Expertise, Authoritativeness, Trustworthiness) against Quality Rater Guidelines with specific evidence citations and prioritized fix list.
E-E-A-T Factor Extractor — Signal Mining from URLs and Content
Extracts E-E-A-T signals from any URL or content block: identifies experience markers, expertise indicators, authoritativeness anchors, and trust elements present or absent. Produces a signal inventory and gap map for targeted E-E-A-T improvement.
Entity Clouds SEO — Zone Theory and BUTTER ZONE Entity Declaration
Applies Zone Theory: BM25F 9-zone content optimization with BUTTER ZONE entity declaration at the zone boundary. Maps entity cloud architecture for topical authority building.
Entity Prospect Pitch — SEO Diagnosis to Proposal
Converts SEO entity gap analysis into a prospect pitch: identifies the three critical entity gaps most visible to prospects, frames them as revenue problems (not technical problems), builds a diagnosis reveal session structure, and maps to a proposal with a clear investment anchor.
FAQ Content Writing Guide
Technique for crafting FAQ content aligned with the buyer journey for conversion optimization.
FAQ Generator — FAQPage Schema and Question Extraction
Generates FAQ content and FAQPage JSON-LD schema from any topic, URL, or PAA list. Produces question-answer pairs optimized for featured snippet capture and voice search.
Featured Snippet Optimizer — Engineering the Zero-Position Answer
Engineers content for featured snippet capture: format selection by snippet type, the 40-60 word answer block, heading trigger patterns, entity declaration rules, and competitive snippet displacement strategy.
GEO Relevance Semantic Mastery — Local Semantic Optimization
Optimizes local content for geographic relevance using semantic entity signals: location entity embedding, proximity signals, service-area language patterns, and local co-occurrence entities that strengthen local pack rankings.
Geo-Tagging SOP — Image and Content Geographic Signal Embedding
Standard operating procedure for embedding geographic signals in images, content, and metadata: EXIF geo-tagging, image naming conventions, alt text with location entities, KML data integration, and geographic schema signals that strengthen local pack rankings.
Google Stacking — Entity Ecosystem Authority Building
Google entity stacking methodology: building a network of Google-owned and high-authority properties that all point to the money site, creating a multi-layer entity signal constellation. Covers Google Sites, Google Drive documents, YouTube, Google Maps, GMB, and high-DA interconnection strategy.
Google Update-Proofing — Avalanche Theory and EEAT Trust Signals
Applies Chris Carter's Google Update-Proofing framework: Avalanche Theory for natural tier identification, KGR+Tier keyword filtering, EEAT trust signals, Real Business checklist, and recovery strategies for algorithm-hit sites.
Integration Notes for HCU Recovery
Notes on integrating various tools with the HCU recovery process.
HCU Recovery & Remediation Checklist
A checklist for recovering from a Helpful Content System (HCU) penalty.
Intent Analyzer — The Intent Behind the Intent
Decodes three layers of search intent (observable, inferred, hidden) using search behavior psychology. Maps hidden emotional drivers that convert searchers to buyers beyond surface keyword intent.
Internal Linking Optimizer — PageRank Flow and Topical Silos
Analyzes and optimizes internal link architecture for SEO: authority flow mapping, orphan page detection, anchor text optimization, topic cluster linking, and the reasonable surfer model for link weighting.
Keyword Researcher — Volume, Intent, and Content Planning
Five-mode keyword research skill covering volume estimation, intent classification, SERP competition, PAA clustering, and content calendar planning. Quick / Strategy / Cluster / Plan / SERP modes.
Knowledge Graph Gap Filler — Completing Entity Attributes
Identifies Knowledge Graph attribute gaps for any entity and generates structured data, content, and cross-platform actions to fill them. Modeled on Google's self-updating Knowledge Graph patent methodology.
Knowledge Panel Optimization — Brand Entity Authority in Google
Strategy for earning and enriching Google Knowledge Panels: entity declaration prerequisites, Wikipedia/Wikidata requirements, sameAs link building, schema signals that feed panel attributes, verification process, and ongoing panel enrichment for brand authority in Google's Knowledge Graph.
Knowledge Panel Strategy Workflow
Explains a structured workflow for acquiring and optimizing Knowledge Panels for brand entities.
Koray Content Audit — Semantic Alignment Verification
Audits existing articles for semantic alignment with their brief: relevance, discourse integration, distributional semantics, contextual coverage balance, and entity completeness.
Koray Content Brief — Semantic Brief Templates for Writers
Creates semantic content briefs using Koray's algorithmic authorship methodology: contextual structure instructions, answer construction rules, scalable brief templates, and root brief design.
Koray Contextual Structure — Content Hierarchy and Internal Linking
Designs contextual hierarchy within articles and across pages using Koray's methodology: main vs supplementary content, contextual bridges, and internal linking architecture.
Koray Contextual Vector — Heading Structure and Content Flow
Builds H1-H4 heading structures using Koray's contextual vector methodology: ordered sequences that create uninterrupted contextual flow and maximize featured snippet eligibility.
Koray Microsemantic Content Production
Details the creation of microsemantic content that adheres to Koray's depth principle for SEO.
Koray Microsemantics — Sentence and Passage Level Optimization
Optimizes individual sentences and paragraphs for passage ranking using Koray's microsemantics: predicate/noun optimization, answer format selection, distributional semantics, and word proximity.
Koray Query Semantics — Query Networks and Question Generation
Analyzes query networks, generates questions for content briefs, turns canonical queries into optimized headings, and uses sequence modeling to predict high-value question patterns.
Koray Semantic Audit & Query Analysis
Guides the execution of a semantic audit and query analysis using the Koray Tugberk methodology.
Koray Semantic SEO Overview — Vastness, Depth, and Momentum
Foundational overview of Koray Tugberk Gubur's semantic SEO framework: the three dimensions of topical authority (Vastness, Depth, Momentum), the COREIS model, information retrieval theory applied to content strategy, and how semantic SEO differs from traditional keyword optimization.
Koray Topical Map & Contextual Vectors
Instructs on building a semantic topical map and contextual vectors using Koray's methodology.
Koray Topical Map Construction
Builds a full Koray-method topical map: central entity, source context, core vs outer sections, node types, and publication strategy.
LLM Query Syndication — Metehan Explore AI Summary Method
Implements Metehan's Explore AI Summary method: syndicating content across LLM-indexed platforms so that AI-generated summaries reference your brand. Covers query fan-out, multi-platform seeding, structured Q&A seeding for AI training, and measuring syndication reach.
llms.txt Generator — AI Crawler Access and Brand Authority
Generates a hand-crafted llms.txt file for any domain: structure, entity declarations, allowed/disallowed sections, preferred citation language, and brand authority signals that improve AI system treatment of the site. Must be hand-crafted — not plugin-generated.
Local Link Silos — Geographic Relevance Link Architecture
Link building architecture for local SEO: geographic link silos that concentrate location-relevant PageRank to location pages, citation link strategy, local authority site identification, GMB H1-to-CID signal, and the internal link structure that amplifies external local link signals.
Local SEO Silo Generator — Service and Location Page Architecture
Generates full local SEO silo architecture: service pages, location pages, geo-post structure, PAA pages, URL hierarchy, internal linking plan, and the minimum viable local content set for any service area business.
Long-Form Video SEO 2026 — YouTube Ranking and AI Visibility
YouTube SEO strategy for 2026: separate channels for long-form and Shorts, chapter-based entity optimization, description entity seeding, transcript optimization for AI citation, thumbnail CTR engineering, and cross-platform video content amplification.
Matt Diggity SEO — Affiliate and Authority Site Methodology
Applies Matt Diggity's affiliate and authority site SEO: churn and burn vs. authority site distinction, topical authority threshold, E-E-A-T for money sites, link velocity management, and SERP-based content length calibration.
Merlino Magic Blog — Multi-Channel Content Production Framework
Produces multi-channel SEO blog content using Merlino's 1-piece-to-10-platform Content Syndication Machine: blog, GMB post, video script, shorts, podcast, PR, social, images, Q&A, and schema.
Metehan CiteMET — AI Share Buttons and Direct LLM Injection
Implements Metehan's CiteMET method: AI Share Buttons that inject content directly into LLM conversations via pre-built URLs for ChatGPT, Perplexity, Claude, Gemini, and Grok.
Metehan RRF Playbook — Reciprocal Rank Fusion for AI Citation
Applies Metehan's RRF (Reciprocal Rank Fusion) Playbook to maximize AI citation probability: the tau threshold, k-constant, topic cluster strategy, and grounding budget optimization.
Metehan Entity Extractor Workflow
Describes the use of the Metehan Entity Extractor tool for preliminary entity extraction.
Metehan Machine-Readable Content Playbook
Applies Metehan's Machine-Readable Content Playbook: formatting rules that maximize AI extraction, grounding budget, chunk sizing, and structured answer construction for AI citation.
On-Page Quick Wins — High-Impact Low-Effort Optimizations
Prioritized checklist of on-page SEO fixes that take under 30 minutes each and produce measurable ranking movement within 2-4 weeks. Covers title tags, meta descriptions, H1 optimization, schema additions, internal linking gaps, and image alt text — all executable without a developer.
PAA Content Engine — People Also Ask Research and Content Production
Systematically mines PAA questions 3 levels deep, clusters by intent, and maps each question to a content format, article type, and publishing location (blog, GMB post, FAQ schema, video script).
Page Optimizer — Full On-Page SEO Optimization Cycle
Runs a complete page optimization cycle: on-page SEO audit, competitive SERP analysis, content rewrite with semantic improvements, and formatting polish. Input: URL and current title.
Panda Quality Score Audit — Patent-Grounded Content Quality Assessment
Audits pages against Google's Panda patent family (US9135307B2, US9031929B1) covering content uniqueness, ad-to-content ratio, expert authorship, referral ratios, bounce pad detection, site-level quality propagation, and user engagement.
Phrase-Based Indexing — Content Optimization for Phrase Authority
Applies Google's Phrase-Based Indexing patents to content optimization: identifies independent phrases, related phrases, and phrase co-occurrence requirements that build topical authority within a document. Covers phrase completeness scoring, related phrase injection, and the phrase authority model.
Programmatic SEO — Scalable Page Generation at Volume
Programmatic SEO methodology for generating hundreds of location, service, or comparison pages at scale. Covers template design, data layer requirements, uniqueness strategies, thin content avoidance, and quality gates that prevent algorithmic penalty.
Psychographic Keyword Research — Emotion and Motivation-Driven Queries
Maps keyword research to buyer psychology: identifies fear-based, aspiration-based, skepticism-based, and social-proof-seeking query patterns. Produces keyword clusters organized by emotional trigger rather than topic, enabling content that converts searchers who are emotionally engaged with the problem.
Query Classification and Content Mapper — Google Patent Taxonomy
Classifies keywords using Google's patent-defined intent taxonomy, maps the ranking signal weights each query class triggers, and generates content strategy aligned to those signals. Grounded in Bill Slawski patent analysis.
Rank Faster — Accelerated Indexation and Ranking Velocity
Tactical playbook for accelerating Google indexation and early ranking momentum: IndexNow protocol, internal link injection for discovery, sitemap freshness signals, brand search triggers, and structured data that signals content type to crawlers faster.
Reasonable Surfer Link Audit — PageRank Flow Optimization
Applies Google's Reasonable Surfer model (Patent US8117183B1) to audit internal link equity distribution: identifies high-probability links that pass maximum PageRank, low-probability link positions that waste equity, orphaned pages, and link depth problems.
Reddit and AI Traffic — Forum SEO and Community Visibility
Strategy for earning visibility in Reddit threads and AI-cited forum content: identifying subreddit opportunities, contributing expertise without spam, getting cited by AI systems from forum posts, and building brand signals through community participation.
Schema Generator — JSON-LD Markup for Any Page Type
Generates JSON-LD schema markup for any page type using the correct schema.org type hierarchy. Covers Article, FAQ, HowTo, Product, LocalBusiness, Person, Organization, BreadcrumbList, Event, and Video.
Schema Template Library — Complete JSON-LD Reference for All Types
Reference library of JSON-LD templates for all major schema.org types used in SEO: Article, BlogPosting, HowTo, FAQPage, Product, Service, Person, Organization, Event, VideoObject, BreadcrumbList, and LocalBusiness variants.
SEO Audit Framework — Full-Site Diagnostic System
Merlino-style full-site SEO audit framework: 30-point diagnostic across technical health, entity signals, content quality, local presence, link authority, and AI visibility. Produces a prioritized remediation roadmap with effort-to-impact scoring for each finding.
SEO Content Ranking Guide — What Makes Content Rank in 2026
Comprehensive guide to modern content ranking factors: topical authority, E-E-A-T, semantic coverage, passage ranking, AI signal optimization, and the interaction between content quality and off-page signals.
SEO Forensic Incident Response — Traffic Drop Diagnosis and Recovery
Systematic traffic drop diagnosis: cross-referencing drop dates with Google update calendar, distinguishing algorithmic from manual actions, Panda/Penguin/HCU fingerprinting, and structured recovery playbooks.
SEO Master Framework — Multi-Channel Search Visibility System
Six-channel search visibility framework: Traditional Organic, Google Maps/Local, Rich Snippets/SERP Features, AI Overviews (GAI), LLM Platforms (AIO), and GEO content. Each channel has distinct ranking signals, content formats, and measurement methods.
SEO Prompt Frameworks — AI-Assisted SEO Content Production
Systematic prompt frameworks for AI-assisted SEO content production: SEED+Growth for author personas, intent-first prompting, entity-seeded content briefs, anti-AI-tells checklist, and prompt chains for full article production.
SERP Feature Targeting — Rich Results Acquisition Strategy
Strategy for acquiring SERP features beyond blue links: featured snippets, image packs, video carousels, People Also Ask boxes, knowledge panels, local packs, sitelinks, and review stars. Each feature has distinct eligibility requirements, schema triggers, and content format specifications.
SERP Intent Analyzer — Mining SERPs for Intent Classification and Gaps
Mines Google SERPs for a keyword, classifies all results by search intent (informational/commercial/transactional/navigational), extracts PAAs 3 levels deep, and produces a keyword table with volume estimates and gap identification.
Sitelink Optimization Audit — Earning Google Sitelinks
Audits a website's sitelink eligibility using Bill Slawski's Search UI patent analysis: hierarchy clarity, internal link concentration, brand search volume, title differentiation, and Sitelink Search Box schema.
Sitemap Analyzer — Page Inventory and Site Architecture Mapping
Extracts root domain, crawls sitemap index, catalogs every URL with title and purpose, identifies site structure patterns, and surfaces architecture gaps for SEO planning.
Topic Cluster Architecture — Pillar and Spoke Content Strategy
Builds hub-and-spoke topic cluster architecture: pillar page design, spoke page scope, internal linking rules, content calendar sequencing, and authority flow optimization for topical authority.
URL Analysis for Audience and Value
Guide for thorough URL analysis to determine audience segments and value propositions.