Page Optimizer — Full On-Page SEO Optimization Cycle

What Page Optimizer Does

Four-step pipeline that takes an existing page from current state to optimized state:

1. Full SEO audit of the existing page
2. Competitive analysis of what's outranking
3. Content rewrite targeting identified gaps
4. Formatting polish for readability and passage extraction

Required inputs: URL + current page title.

Step 1: Full On-Page Audit

For the URL, evaluate:

Keywords:

• Current primary and secondary keywords (what the page is trying to rank for)
• Suggested improved target keywords based on volume + competition
• LSI and entity terms missing from content

Meta Tags:

• Title tag: under 60 chars? Keyword in first 5 words? Click-worthy?
• Meta description: 150-160 chars? Contains keyword? Includes CTA?
• Write optimized replacements for both

Heading Structure:

• H1: exact match or close to primary keyword?
• H2 count and order: do they cover the full topic scope?
• H3s: are they question-format? Do they cover PAA targets?
• Recommend improved heading structure

Content Depth:

• Word count vs. top-ranking competitor word count
• Entity coverage: which entities do top-ranking competitors include that this page lacks?
• Featured snippet opportunities: which H3s have no corresponding 40-60 word answer block?

Technical On-Page:

• Image alt text completeness
• Internal links: 3+? Descriptive anchors?
• External citation links: 2+? Authoritative domains?
• Schema: FAQPage, Article, or appropriate type present?
• Author attribution visible?

Step 2: Competitive SERP Analysis

Pull the top 5 organic results for the primary keyword:

• Record word count for each
• Extract H2 structure
• Identify entities and sub-topics covered
• Note answer format used (definition, list, table, procedure)
• Find content gaps: what do top 5 cover that current page does not?

Calculate: target word count = average of top 3 word counts + 15%.

Step 3: Content Rewrite

Rewrite the page incorporating:

• Optimized H1 (primary keyword in first 5 words)
• New word count target (from competitive analysis)
• All identified entity gaps addressed
• Question-format H3s with 40-60 word answer blocks
• Featured snippet optimization for 3+ H3s
• Updated internal links with descriptive anchors
• New external citations from authoritative sources
• Author attribution section

Preserve: The page's core point of view and tone. The rewrite improves coverage, not the fundamental message.

Step 4: Formatting Polish

After rewrite, apply:

• Break paragraphs over 4 sentences into 2 shorter paragraphs
• Convert any prose comparisons to tables
• Convert any procedural prose to numbered lists
• Ensure every H3 is immediately followed by an answer block (not a question-restatement)
• Add callout boxes for key statistics (markdown blockquote format)
• Verify heading hierarchy (no H3 without parent H2, no H4 without parent H3)

Delivery Format

Page optimization outputs:

1. Audit findings table (before state)
2. Competitive benchmark data (what you're targeting)
3. Rewritten page content (complete, ready to publish)
4. New title tag and meta description
5. Schema markup recommendation

Cross-References

• dataforseo-onpage — page crawl data to supplement the audit
• koray-content-audit — semantic alignment audit for the rewritten content
• featured-snippet-optimizer — detailed featured snippet engineering
• page-content-enricher — lighter-touch enrichment without full rewrite

#seo-sop #seo #on-page #content-optimization #competitive-analysis #page-audit