{"slug":"daryl-local-seo","title":"Daryl Osborne Local SEO — Schema Cascade and Local Surge","tags":["seo","local-seo","schema","daryl-osborne","local-surge"],"agent_summary":"Applies Daryl Osborne's proprietary local SEO methodology: Schema Cascade Effect, DataFeed schema, Local Surge process, Audio/Image/CategoryPage schema types, and multi-entity local optimization.","trigger_phrases":["Daryl Osborne SEO","schema cascade effect","local surge","DataFeed schema","Daryl local SEO","local surge process","CategoryPage schema","Daryl schema templates"],"runnable":true,"markdown":"\n## Daryl Osborne's Local SEO Philosophy\n\nDaryl Osborne's methodology treats schema as an entity-building system, not just a rich result tool. Each schema type is a signal to Google about what the business IS, not just what it does. The cascade effect occurs when multiple schema types reference each other, creating a self-reinforcing entity signal network.\n\n## The Schema Cascade Effect\n\nThe Schema Cascade Effect is Daryl's term for the authority amplification that occurs when schema types are cross-linked via `@id` references:\n\n```\nOrganization @id=\"https://g.co/kg/m/0EXAMPLE\"\n ↓ (sameAs links back to Organization)\nLocalBusiness @id inherits from Organization\n ↓ (references LocalBusiness @id) \nService @id → links to LocalBusiness\n ↓ (references Service @id)\nVideoObject → links to Service + LocalBusiness\n ↓ (references LocalBusiness @id)\nAudioObject → links to LocalBusiness\n```\n\nEach schema's `@id` is referenced by downstream schemas. This chain creates a cascade where every schema type amplifies every other type's entity signal.\n\n## Proprietary Schema Types (Daryl Method)\n\nBeyond standard schema.org types, Daryl uses:\n\n### DataFeed Schema\n\nUsed to declare a structured data source about the business (service catalog, pricing data, location data). Signals to Google that the business has machine-readable, queryable data about itself.\n\n```json\n{\n \"@type\": \"DataFeed\",\n \"@id\": \"https://domain.com/feed\",\n \"name\": \"Smith Roofing Service Catalog\",\n \"about\": {\n \"@type\": \"LocalBusiness\",\n \"@id\": \"https://g.co/kg/m/0EXAMPLE\"\n },\n \"provider\": {\n \"@type\": \"Organization\",\n \"@id\": \"https://g.co/kg/m/0EXAMPLE\"\n }\n}\n```\n\n### AudioObject Schema\n\nDeclares podcast episodes or audio content about the business. Useful for businesses that produce podcasts or have been featured in audio interviews.\n\n### CategoryPage Schema\n\nA WebPage subtype that declares the page as authoritative for a specific category. Used on service pages to signal that the page IS the authoritative reference for that service category in the local area.\n\n## Local Surge Process\n\nDaryl's Local Surge is a concentrated local entity signal campaign:\n\n**Phase 1: Entity Foundation (Week 1-2)**\n- Complete Organization + LocalBusiness schema with all required properties\n- Wikidata entry created or completed\n- GMB profile fully optimized (all categories, all attributes, all photos)\n- NAP verified consistent across top 50 citations\n\n**Phase 2: Schema Cascade Build (Week 2-4)**\n- Service schema for each service (linked to LocalBusiness via `@id`)\n- FAQ schema on each service page\n- VideoObject schema if any video content exists\n- CategoryPage schema on main service category pages\n\n**Phase 3: Authority Signal Amplification (Week 4-8)**\n- Review acquisition campaign (target 10+ new reviews with keywords + photos)\n- Q&A seeding on GMB (post 5-10 questions, answer as business)\n- GMB post campaign: 1 EVENT/OFFER post per week for 8 weeks\n- Local link acquisition: Chamber of Commerce, industry associations, local directories\n\n**Phase 4: Entity Expansion (Month 2-3)**\n- DataFeed schema addition\n- AudioObject (if podcast episode created)\n- Image schema with business photos\n- Aggregate review schema update with current review count\n\n## Review Optimization (Daryl Protocol)\n\nFrom Daryl's research: reviews with keywords + photos outperform reviews without photos for local pack rankings. Acquisition strategy:\n\n1. Send follow-up text/email post-service\n2. Direct link to Google review page (not generic \"leave us a review\")\n3. Include suggested phrases in the message (naturally): service performed, location, outcome\n4. Follow up on reviews that lack photos with: \"Could you add a photo of your [newly installed roof]?\"\n\nTarget: 80% of new reviews include at least one keyword, 40% include photos.\n\n## Cross-References\n\n- `schema-stack` — general schema methodology that Daryl's work extends\n- `schema-template-library` — template library includes Daryl's proprietary templates\n- `entity-seo` — entity building pipeline that Daryl's Local Surge accelerates\n- `gmb-maps-expert` — GMB optimization that pairs with Daryl's schema cascade\n\n#seo-sop #seo #local-seo #schema #daryl-osborne #local-surge\n","html":"

Daryl Osborne's Local SEO Philosophy

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Daryl Osborne's methodology treats schema as an entity-building system, not just a rich result tool. Each schema type is a signal to Google about what the business IS, not just what it does. The cascade effect occurs when multiple schema types reference each other, creating a self-reinforcing entity signal network.

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The Schema Cascade Effect

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The Schema Cascade Effect is Daryl's term for the authority amplification that occurs when schema types are cross-linked via @id references:

\n
Organization @id=\"https://g.co/kg/m/0EXAMPLE\"\n    ↓ (sameAs links back to Organization)\nLocalBusiness @id inherits from Organization\n    ↓ (references LocalBusiness @id)  \nService @id → links to LocalBusiness\n    ↓ (references Service @id)\nVideoObject → links to Service + LocalBusiness\n    ↓ (references LocalBusiness @id)\nAudioObject → links to LocalBusiness\n
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Each schema's @id is referenced by downstream schemas. This chain creates a cascade where every schema type amplifies every other type's entity signal.

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Proprietary Schema Types (Daryl Method)

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Beyond standard schema.org types, Daryl uses:

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DataFeed Schema

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Used to declare a structured data source about the business (service catalog, pricing data, location data). Signals to Google that the business has machine-readable, queryable data about itself.

\n
{\n  \"@type\": \"DataFeed\",\n  \"@id\": \"https://domain.com/feed\",\n  \"name\": \"Smith Roofing Service Catalog\",\n  \"about\": {\n    \"@type\": \"LocalBusiness\",\n    \"@id\": \"https://g.co/kg/m/0EXAMPLE\"\n  },\n  \"provider\": {\n    \"@type\": \"Organization\",\n    \"@id\": \"https://g.co/kg/m/0EXAMPLE\"\n  }\n}\n
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AudioObject Schema

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Declares podcast episodes or audio content about the business. Useful for businesses that produce podcasts or have been featured in audio interviews.

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CategoryPage Schema

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A WebPage subtype that declares the page as authoritative for a specific category. Used on service pages to signal that the page IS the authoritative reference for that service category in the local area.

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Local Surge Process

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Daryl's Local Surge is a concentrated local entity signal campaign:

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Phase 1: Entity Foundation (Week 1-2)

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Phase 2: Schema Cascade Build (Week 2-4)

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Phase 3: Authority Signal Amplification (Week 4-8)

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Phase 4: Entity Expansion (Month 2-3)

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Review Optimization (Daryl Protocol)

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From Daryl's research: reviews with keywords + photos outperform reviews without photos for local pack rankings. Acquisition strategy:

\n
    \n
  1. Send follow-up text/email post-service
    2. \n
  2. Direct link to Google review page (not generic \"leave us a review\")
    3. \n
  3. Include suggested phrases in the message (naturally): service performed, location, outcome
    4. \n
  4. Follow up on reviews that lack photos with: \"Could you add a photo of your [newly installed roof]?\"
    5. \n
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Target: 80% of new reviews include at least one keyword, 40% include photos.

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Cross-References

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#seo-sop #seo #local-seo #schema #daryl-osborne #local-surge

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